Who We Are
Our Story
At the heart of Africa’s storytelling revolution is Araba Media and Communications Limited – a sanctuary where creativity meets strategy to craft the continent’s most compelling narratives. We’re not just a PR firm; we’re pioneers in redefining the essence of brand storytelling, powered by a team of PR and Communications virtuosos dedicated to excellence.
Our Vision
To be Africa’s foremost storyteller, crafting credible narratives through innovative and strategic communication solutions for the promotion of images, brands and people
Our Mission
To provide demonstrable services in shaping the brand’s perception through exceptional communication, utilizing industrial standard approach and medium for measurable impact.
Our Values
Integrity
At Araba Media and Communication, “integrity is our watchword”. We uphold honesty and ethical standards in all dealings, ensuring transparency with clients, media, and the public.
Collaboration
We are “Team-focused” thereby fostering a culture of teamwork and collaboration, both internally among staff and externally with clients and partners, to achieve the best outcomes.
Innovation
We embrace creativity and innovation in developing communication strategies and narratives, always seeking out fresh and effective ways to convey messages peculiar to our narrative.
Client-Centric
We embrace creativity and innovation in developing communication strategies and narratives, always seeking out fresh and effective ways to convey messages peculiar to our narrative.
Excellence
We are committed to the highest quality in service delivery, from strategic planning to execution, ensuring that every detail reflects excellence.
Accountability
We take responsibility for outcomes, learn from experiences, and continuously strive to improve performance and results.
Our Objectives
To develop and implement tailored communication strategies that align with client’s goals, ensuring that every message is impactful and reaches the intended audience.
To provide expert guidance and strategies for managing communications during crises, protecting and preserving brand reputation.
To craft and disseminate compelling narratives that resonate with audiences, thereby setting clients apart in their respective industries.
To host Africa’s largest creative festival of communications – “Communicàte-Fiesta”, showcasing Nigeria’s finest, purest and realest forms of communication that embrace culture, language, history, norms and heritage.
To undertake advisory roles in exposing clients to a host of possibilities and opportunities to explore and implement innovative and creative solutions in PR and communications, ensuring clients’ brands stay relevant and compelling.
To produce compelling and relatable stories with a view of promoting brands through cultural and indigenous perspectives.
To harmonize all forms of communication and artistic expressions- visual, spoken, audio-visual, written, and perspective art, as a projection of our heritage.
To leverage digital and social media platforms to amplify clients’ presence online, engaging with audiences through creative and interactive content.
To showcase and project you.
Our Team
Folashade Yetunde Ayeni is the C.E.O at Araba Media and Communications Limited- A Creative Public Relations and Communications consulting firm, bearing remarkable footprints and experience in creating new Narratives, building reputation and improving Brand Visibility.
Being a Communications and P.R Expert with over a decade experience, Ayeni’s love for Information Management and Communications grew, as she began to understand the value of reporting events timeously, explicitly, and in detail. she grew to understand that the way an information for a particular occurrence is managed and communicated, goes a long way in informing the end decisions surrounding it.
In 2021, she co-founded LETSTALK I.T and Telecommunications, developers of Nigeria’s first indigenous instant messaging Application to ease and domesticate the process of communication, within the presets and confines of privacy policy and data protection in the Nigerian and African context, as she served as its first Chief Executive Officer. Her creativity and innovation was greatly tested here, as she had to enlarge the scope of operations to drive revenue and add value by creating Strategic Business Units such as LETS TALK P.R; LETS TALK ACADEMIA and LETS TALK ENVIRONMENT.
Her passion and Love for Humanity has driven her to be a voice against emotional Abuse, as she founded a Non-Governmental Organization- “The Nurturer Social Welfare Foundation”- Which is deeply engaged in heavy sensitization and orientation, on the realities of Emotional Abuse.
Ayeni is Currently running an Executive MBA at the South West Minnesota State University (SMSU), Minnesota, U.S.A
Our Partners
